What Are the Advantages of Offering Curbside Pickup Through Online Orders?
In recent years, curbside pickup has gone from a nice extra to something many customers expect. It’s not just a trend anymore. Whether you're running a restaurant, bakery, boutique, or small retail store, curbside pickup is one of the simplest ways to keep customers happy while streamlining your operations.
If you're already using an online ordering system, adding curbside pickup can be an easy win for your business. Let's look at the advantages and why it's worth offering.
Faster and More Convenient for Customers
The number one reason customers love curbside pickup is convenience. They place their order online, drive to your location, and receive their items without stepping inside. No parking headaches, no waiting in line.
For busy parents, people with mobility challenges, or anyone on a tight schedule, curbside pickup can be a game-changer. Giving your customers this option shows you're thinking about their time and comfort.
Reduces In-Store Crowding and Wait Times
When more people choose curbside, you automatically reduce foot traffic inside your business. That means shorter lines, more space, and a smoother experience for those who still prefer to come in.
It also makes life easier for your team. Instead of juggling a packed counter or dining area, staff can prep orders in advance and focus on getting things right. Less chaos equals fewer mistakes.
Great for Health-Conscious Customers
Even though pandemic restrictions have relaxed, many people still prefer to limit face-to-face interactions. Offering curbside pickup gives peace of mind to those who want to be cautious without giving up their favorite places to eat or shop.
It’s also helpful during cold and flu season, allergy season, or just those days when someone doesn't feel like mingling with a crowd.
Keeps Orders More Organized
With online ordering and curbside pickup working together, you get a clearer picture of what’s coming in and going out. Orders come in electronically, details are saved, and everything is processed ahead of time. No more rushed scribbles or missed items.
Many platforms let customers choose a pickup time or check in when they arrive. That keeps your team in sync and helps you manage the flow more easily.
Boosts Impulse Purchases Through Online Prompts
When people order online, you have a chance to upsell. “Add a cookie for just $1?” or “Upgrade to a larger size?” These small prompts can increase your average order value without being pushy.
You can't really do this as smoothly over the phone or during a quick in-person interaction. Curbside pickup works best when paired with these kinds of online nudges.
Improves Overall Customer Experience
Sometimes the weather is awful. Sometimes people are just tired. Curbside pickup gives your customers an option that meets them where they are, literally and emotionally. It makes their day easier, and that builds loyalty.
People remember the businesses that made things simple and stress-free. If they can trust you to get their order right and bring it to their car, they’re more likely to come back again.
Increases Your Reach Without Needing Extra Space
Maybe your dining area or showroom has limited space. Maybe you’re not in the mood to renovate or expand. Curbside pickup lets you serve more people without needing to seat them or fit them in your space. It’s a low-cost way to grow.
You can even consider offering curbside-only deals or seasonal specials to attract more attention.
Conclusion
Curbside pickup isn’t just a short-term fix—it’s a long-term strategy that adds value to your business. It keeps customers happy, cuts down on stress for your staff, and helps you serve more people without overcrowding your space.
At Northshore Loyalty, we help businesses set up online ordering systems that are ready for curbside success. From optimizing your checkout flow to adding customer check-in features, we make it easy to offer a smooth, modern pickup experience.
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