NorthShore Loyalty 
Small Business Blog

Small Business 
Digital Marketing Blog
Our blog is focused on helping small businesses grow traffic and sales through digital marketing initiatives. Learn the tips and tricks on creating reward and text marketing programs plus how to build your online reputation.

By Alan R February 19, 2025
Customer reviews can make or break a business. Whether they’re glowing recommendations or harsh critiques, they shape how people perceive your brand. In today’s world, where people check online reviews before making decisions, handling feedback properly is more important than ever.  A single negative review left unchecked can push potential customers away, while a well-managed response can turn an unhappy customer into a loyal one. On the flip side, responding to positive reviews the right way strengthens relationships and encourages repeat business. Let’s go over how to effectively manage and respond to customer reviews across different platforms.
What Is the Importance of Accurate Business Listings Online?
By Alan R February 15, 2025
Discover how accurate business listings improve search rankings, boost customer trust, and drive more traffic by ensuring consistency across online directories.
How Does SEO Optimization Improve My Website's Visibility?
By Alan R February 12, 2025
Learn how SEO optimization boosts website visibility, increases search rankings, and drives organic traffic to attract more customers and grow your business.
What Are the Benefits of Implementing a Customized Text Marketing Program?
By Alan R February 5, 2025
Discover how a customized text marketing program boosts engagement, improves customer retention, and increases sales with targeted, personalized messaging.
Why Are Online Reviews Critical for My Business's Success?
By Alan R January 28, 2025
Discover how online reviews boost trust, improve SEO, and attract new customers. Learn why managing reviews is essential for your business growth.
How Can Local SEO Help My Business Attract New Customers?
By Alan R January 21, 2025
Boost visibility and attract local customers with effective Local SEO strategies. Learn how to optimize your online presence and grow your business today.
Why Is Having a Responsive Website Crucial for My Business?
By Alan R January 14, 2025
Learn why a responsive website is vital for user experience, SEO, and business growth. Ensure your site looks great and works seamlessly on all devices.
Loyalty Marketing Drive Repeat Business
By Alan R January 7, 2025
Discover how text and loyalty marketing can drive repeat business by engaging customers, building loyalty, and increasing sales.
August 26, 2022
Did you know that text message marketing (also known as SMS messages) marketing can help you achieve your business goals? It's true! This review will discuss the many benefits of text message marketing, how enhance your traditional marketing efforts and maximize your ROI. Text message marketing is extremely effective for reaching your target audience and boosting sales. If you're not currently using text message marketing, you're missing out on a lot of potential revenue using this important digital marketing channel. Here are seven surprising benefits of text message marketing: 1. Reach More People In An Instant Text message marketing allows you to reach a large number of people with your promotional messages. You can send out mass texts to your entire list of contacts at once, or you can segment your lists and target specific groups of people. Either way, in a matter or minutes, you'll be able to reach more people than you would with other marketing channels. 2. Get More Engagement Text message marketing can help you increase engagement with your brand. SMS messages have a high open rate and a high click-through rate, which means more people are likely to see your message AND take action. This can help create a connection between your customer and your brand. 3. Increase Sales You can use text message marketing to promote special offers and discounts to encourage customers to make a purchase. By offering incentives, you can increase the likelihood of making a sale and generating revenue for your business. You can also use text messages to up-sell and cross-sell your products. 4. SMS Marketing is More Reliable Than Email
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