NorthShore Loyalty Small Business Blog
Small Business
Digital Marketing Blog
Our blog is focused on helping small businesses grow traffic and sales through digital marketing initiatives. Learn the tips and tricks on creating reward and text marketing programs plus how to build your online reputation.

Customer reviews can make or break a business. Whether they’re glowing recommendations or harsh critiques, they shape how people perceive your brand. In today’s world, where people check online reviews before making decisions, handling feedback properly is more important than ever. A single negative review left unchecked can push potential customers away, while a well-managed response can turn an unhappy customer into a loyal one. On the flip side, responding to positive reviews the right way strengthens relationships and encourages repeat business. Let’s go over how to effectively manage and respond to customer reviews across different platforms.

Did you know that text message marketing (also known as SMS messages) marketing can help you achieve your business goals? It's true! This review will discuss the many benefits of text message marketing, how enhance your traditional marketing efforts and maximize your ROI. Text message marketing is extremely effective for reaching your target audience and boosting sales. If you're not currently using text message marketing, you're missing out on a lot of potential revenue using this important digital marketing channel. Here are seven surprising benefits of text message marketing: 1. Reach More People In An Instant Text message marketing allows you to reach a large number of people with your promotional messages. You can send out mass texts to your entire list of contacts at once, or you can segment your lists and target specific groups of people. Either way, in a matter or minutes, you'll be able to reach more people than you would with other marketing channels. 2. Get More Engagement Text message marketing can help you increase engagement with your brand. SMS messages have a high open rate and a high click-through rate, which means more people are likely to see your message AND take action. This can help create a connection between your customer and your brand. 3. Increase Sales You can use text message marketing to promote special offers and discounts to encourage customers to make a purchase. By offering incentives, you can increase the likelihood of making a sale and generating revenue for your business. You can also use text messages to up-sell and cross-sell your products. 4. SMS Marketing is More Reliable Than Email
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