It is the policy of NorthShoreLoyalty.com to respect the privacy of end users of the Service as described in the NorthShoreLoyalty.com Terms and Conditions located HERE. You agree that NorthShoreLoyalty.com may access and disclose any information, including user names and other information, if they believe in good faith that such action is reasonably necessary to comply with applicable laws and lawful government requests, to operate their systems properly, or to protect themselves, their customers, or other third-Conditions parties. NorthShoreLoyalty.com will never rent or sell your phone number to any third party, nor will we use your phone number to initiate a call or SMS message to you without your permission. By requesting information from NorthShoreLoyalty, you are agreeing (opting in) to receive SMS messages, specific to the SMS service, from NorthShoreLoyalty in the future unless you opt-out. Your wireless carrier and other service providers also collect data about your SMS usage, and their practices are governed by their own privacy policies.